In 2013, Rob Rhinehart set out to develop a simple and affordable nutritional drink that possesses everything the healthy body needs. That drink is what we now recognize as Soylent, the first macronutritious food replacement beverage customized for you.
Seeking to live a healthier lifestyle and lacking the means to do so, Rhinehart recognized that the state of food was in despair. 50% of the food produced globally is wasted, and food waste accounts for the largest component of municipal garbage. 70% of Americans are overweight or obese, 1 in 7 people across the globe are malnourished, and 1 in 3 people in the developing world suffer from deficiency. Not to mention that the world’s population is projected to reach 9.6 billion by 2050, with no viable solutions for feeding these future generations. Something had to be done.
Rhinehart began by identifying the essential ingredients the body needs to thrive, taking into account the complex solution of vitamins, minerals, and macronutrients the body requires each day. He then constructed an alternative diet consisting of myriad nutritional supplements and resolved to abide by his new diet for 30 days. Twice a day, he would mix together the nutrients into a pitcher of water, and after the initial trial month, he would occasionally treat himself to social dinners with friends and family.
At the end of 30 days, he looked and felt healthier and shared his experience on his blog. Thousands of people responded, drawing extensive news coverage and breeding supporters around the world. Thus, a revolution in nutrition had begun.
We believe Soylent has something to offer everyone.
Soylent frees up your already burdened schedule and budget by saving you the time and money spent shopping, cooking, and cleaning while making you healthier. For anyone who struggles with allergies, heartburn, acid reflux, or digestion problems, has trouble controlling their weight or cholesterol, or simply doesn’t have the means to eat well, Soylent is for you.
Soylent is also dedicated to protecting our natural environment and bettering the lives of its inhabitants.
By making Soylent a staple in your diet, you vastly reduce your environmental impact by eliminating much of the waste and harm coming from agriculture, livestock, and food-related trash. And with a shelf life up to a year, reduced production costs, and easy transportation and storage, Soylent can help make greater strides towards combating world hunger and malnutrition as the world population booms. Proceeds from the purchase of Soylent enable us to work with aid partners and reduce hunger and environmental impact both in the United States and the developing world.
Imagine everyone having a customized, efficient, nutritious default diet and the freedom to eat for leisure as desired. That is the future of food.