Rosa Labs is optimizing food and future nutrition.
Soylent: Healthy, Convenient, Affordable.
A Research & Development Driven Nutritional Science Firm
Rosa Labs strives to create innovative nutritional products. Our first product is Soylent.
We are constantly exploring new opportunities to further the cutting edge of health and biological research. Rosa Labs is backed by Andreessen Horowitz, Lerer Ventures, Y-Combinator and several experienced angel investors. The company is headquartered in Los Angeles, California.
In 2013, Rob Rhinehart set out to develop a simple and affordable nutritional drink that possesses everything the healthy body needs. That drink is what we now recognize as Soylent, the first macronutritious food replacement beverage customized for you.
Seeking to live a healthier lifestyle and lacking the means to do so, Rhinehart recognized that the state of food was in despair. 50% of the food produced globally is wasted, and food waste accounts for the largest component of municipal garbage. 70% of Americans are overweight or obese, 1 in 7 people across the globe are malnourished, and 1 in 3 people in the developing world suffer from deficiency. Not to mention that the world’s population is projected to reach 9.6 billion by 2050, with no viable solutions for feeding these future generations. Something had to be done.